Cold soup should taste like grandma’s kitchen

The judges prefer the thick consistency and tart vanilla flavor they know from their childhood kitchen. The two best varieties in the test are organic and full of buttermilk nostalgia.

When the soft rays of the sun fall on our bare arms, our desire for cold soup increases. Sales start in May, and over the summer they are 100 times higher than in the first cold month of the year. But when the school holidays end, sales come to a sudden halt, says Kristian Herlufsen, who analyzes consumer habits at Coop Analyse:

“The transition to everyday life acts as a mental transition away from summer eating – even though the weather is still nice,” he says of cold soup sales, which are dropping sharply in the second week of August. And when it comes to choosing cold soup, consumers prefer the conventional types over the organic ones.