As excitement builds among Norwegian football fans awaiting the announcement of match locations for the upcoming World Cup this summer, one enterprising resident of Askøy has decided to take matters into his own hands.
“I’ve already booked my plane tickets to avoid inflated prices once the host cities are revealed,” said Andre Dyrøy, a proactive father of two.
Bonus Travel Plans
With his wife and children in tow, the 38-year-old has crafted a private travel plan to catch Norway’s games. “We were fortunate enough to secure our flights using bonus points for both legs of the journey,” he shared, estimating that many fellow Norwegian supporters could face expenses upwards of 20,000 to 25,000 kroner for a trip across the Atlantic this summer.
Dyrøy has also locked in accommodations in several key cities that will host World Cup matches. “Surprisingly, I found the hotel prices to be quite reasonable,” he noted, mentioning options ranging from 2,000 to 5,000 kroner per night for hotels or Airbnb stays.
Andre Dyrøy founded Bergen Sportsreiser in February 2012, and the company now boasts an annual turnover of nearly 20 million kroner.Photo: EIRIK HAGESETER
However, as the draw for host cities approaches, Dyrøy has realized he may need to adjust his plans. “We’re on the west coast, while Norway will be competing on the east coast. The initial matches are in the west, so that was the most promising option,” he explained.
Yet all is not lost; Dyrøy remains hopeful. “There are two potential playoff matches where we plan to be, so there’s still a chance!”
A Legacy of Football Travel
Having run Bergen Sportsreiser AS for over a decade, Dyrøy is no stranger to the football travel business, specializing in trips to England. “I truly consider myself an expert in this field,” he commented.
Yet, despite his extensive experience, Dyrøy faces limitations in offering World Cup packages due to the lack of access to official tickets. Instead, he has tailored a dream trip for his family as mere spectators of the tournament.
The 2026 World Cup, which spans the USA, Canada, and Mexico, is poised to be the most expansive championship yet, featuring host cities ranging from iconic urban centers like New York to the scenic landscapes of Vancouver and the sunny shores of Miami.
Aune Heggebø, David Møller Wolfe, Eivind Helland, and Mathias Dyngeland are among those expected to be on Norway’s World Cup roster.Photo: Fredrik Varfjell / NTB
In related news, another Askøy tour operator, Cowboyreiser, has garnered attention for its availability of exclusive VIP tickets for the World Cup. The demand is overwhelming, with a lengthy waiting list as inquiries pour in from across the nation.
A Remarkable Business Journey
Bergen Sportsreiser AS has witnessed impressive growth over the years, driven largely by Norwegians’ passion for English football, with London, Manchester, and Liverpool ranking among the most sought-after travel destinations. Last year, Dyrøy’s company reported a turnover of 20.1 million kroner.
“Clients prefer booking through a trusted provider who is available to assist them beyond regular business hours—at nights and on weekends—when they wish to confirm their plans,” Dyrøy noted, emphasizing the commitment required in the travel industry.
However, despite the thriving sales of trips to England, Dyrøy has had to turn down numerous inquiries regarding World Cup tickets. “We receive many requests, primarily for Norway’s matches. It would be fantastic to offer something, but the USA isn’t our territory,” he lamented.
Future Aspirations
Looking ahead, Dyrøy is turning his focus toward future championships, particularly the 2028 European Championship set to unfold in Great Britain and Ireland. “We’ve already begun reserving some hotel accommodations there,” he reported, while also acknowledging that ticket procurement remains a hurdle.
For Dyrøy, football transcends mere business; it is a passion and a way of life. “I am an avid football fan myself. I’ve traveled to most of Brann’s away games in the Europa League this autumn,” he divulged, highlighting the deep connection he has with the sport.
