Molslinjen’s new song will premiere on Monday morning. This means that the Kombardo song will be buried.
Whether you love or hate the Kombardo song, it’s almost impossible not to hum along when it plays on Molslinjen’s ferries.
But now it’s over. Molslinjen says goodbye to the ear-hanger, which plays when one of Molslinjen’s ferries arrives at the port of Aarhus or at Odden.
This is what Molslinjen writes in a press release.
The Kombardo song, which has been played since 2015, is a rewrite of Jørgen Wedege’s hit ‘Jamaica’.
But Molslinjen wants a song they are behind.
“We will need a song that we have made ourselves and have all the rights to, so that we can use it widely and unite our shipping company across all our routes,” says Molslinjen’s CEO, Kristian Durhuus, in the announcement.
Molslinjen has collaborated with a music studio on the new song, which, unlike the old signature melody, comes in different versions.
The basic song is the same, but for example, the version for the Øresund Line has two verses in Danish and Swedish respectively.
A special version for Bornholm is also being worked on, Molslinjen informs.
The new song premieres on Monday morning, while the Kombardo song was played for the last time on Sunday evening.
“If there were suddenly a popular demand to get the old song back, we would of course listen – but I believe and hope that the new song will be just as long-lasting a success as the old one,” says Kristian Durhuus.
In an interview with the media outlet Markedsføring, Molslinjen’s marketing director, Birgitte Kold Ingwersen, says that she is “super excited” about the reactions to the new song.
“It’s clear that when you tinker with something that has been here for so many years, and that almost everyone has a relationship with – whether they love it or love to hate it – you’re excited.”
She will not disclose to the media what the budget for the new song and the new campaign ‘The Smart Way’ is.
She also won’t say which musicians helped make the song. They deliberately chose ‘young upcoming artists because it’s supposed to be about Molslinjen’s song and story,’ she tells Markedsføring.
In April this year, the Kombardo song was called “a condensed maggi cube of stupid Danishness” in Politiken’s satire section Listen.
“You feel like taking a long bath to wash away so much toxic popular sentiment,” it said.
Molslinjen has ten sailing routes and, together with Herning Turist, also operates the Kombardo Expressen bus route. Molslinjen has a fleet of 18 ships.
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