Price is the most important thing, we say – but still, a few people go for the cheapest bank. A skilled and reliable advisor who is available is crucial to how happy we are with the bank.
When more customers experience that the interest rate can once again be negotiated down on the loan at the bank, morale and goodwill increase.
This is probably an important part of the explanation why 70 percent of respondents in Mybanker’s annual banking survey are so satisfied with their own bank that they would recommend it to others.
