Rox Resort, an alluring new destination poised to redefine Nordic coastal luxury, is set to open in the charming harbor town of Køge on November 1, 2025—just a half-hour from the vibrant city of Copenhagen. Developed by the Swedish hospitality group ESS, this 154-room resort promises a seamless blend of design innovation and culinary delights, encapsulating the essence of Danish minimalism alongside the spirit of early 20th-century travel.
Perched on Denmark’s dramatic coastline, Rox is more than just a sanctuary; it’s an invitation to embrace a distinctive experience. The interiors, crafted by Spik Studios—ESS Group’s own creative powerhouse known for its compelling storytelling—reflect an artistic narrative that resonates emotionally. Their portfolio includes celebrated venues like Fýri Resort in Hemsedal, Jacy’z in Gothenburg, and Maryhill Estate in Skåne, the latter having recently graced Travel + Leisure’s esteemed Best New Hotels It List for 2025.
At Rox, Spik Studios has exquisitely curated a space that features an interplay of mirrored surfaces, soft chalk-painted walls, and sumptuous velvet hues, all interwoven with references that bridge Eastern and Western design traditions: think chinoiserie-lined firewood alcoves and burnished brass accents. Individuality prevails here, as no two rooms are alike, yet each exudes a cinematic allure, inviting guests into a world of tranquility and depth.
“Our aim was to cultivate an environment that is both mysterious and welcoming,” the designers at Spik Studios explain. “Rox eschews the strictly Nordic or overtly exotic; it’s a layered design palimpsest—soulful, grounded, and subtly complex.”
Complementing the resort’s visually rich atmosphere are culinary offerings that beckon exploration. RF SMITH introduces The Dirty Sichuan, an audacious steakhouse where classic British flavors marry the heat and intricate flavors of Sichuan cuisine. For a more casual experience, The Dumpling Bar provides a relaxed, all-day poolside dining option, celebrating the joy of leisurely meals. Guests can also enjoy a selection of five distinct bars—from the rooftop Pool Bar and the airy Birdcage to the chic Lobby Bar and a hidden cocktail nook nestled within the Fire Room.
Wellness permeates the Rox experience, with three heated rooftop pools—one indoors—as well as a state-of-the-art spa and a high-performance fitness center. For recreation, the resort boasts two padel courts, golf simulators, a five-a-side football pitch, and nine creatively designed meeting rooms for collaborative gatherings.
“Rox is both cinematic and grounding,” remarks Jonas Stenberg, CEO of ESS Group. “We’ve crafted something unique—intimate yet intellectually stimulating. It’s a haven for those who appreciate detail, who are curious about design, and who seek a richer travel adventure.”
While rooted in exquisite design, Rox also serves as a gateway to Denmark’s natural and cultural treasures. Guests can engage in concierge-curated outings to the UNESCO-listed Stevns Klint and the newly recognized Borgring Vikingborg, as well as visits to the Viking Ship Museum, the Forest Tower, Køge Mini Village, and local microbreweries. For those eager to delve deeper into Denmark’s offerings, Mercedes rentals and personalized itineraries are available to enhance the journey.
Whether you’re planning a long weekend escape or a hybrid work-and-play retreat, Rox Resort promises an immersive travel experience where storytelling, hospitality, and atmosphere intertwine harmoniously.
