In a city that sees the launch of countless hotels each year, making a lasting impression is no small feat. Yet, the newly opened Chateau Denmark manages to do just that. With its punk rock spirit echoing through its walls and the vibrant history of Soho pulsing through its veins, this concept hotel compels attention. What makes Chateau Denmark stand out in a crowded marketplace? Quite a lot, as Rebecca Cox discovers…
Chateau Denmark Review
STAY
Spanning across Denmark Street, this boutique haven features 55 rooms tailored in various styles: from themed “session rooms” to standalone apartments, all housed within charming Grade II listed townhouses. Music is the lifeblood of Chateau Denmark, paying homage to its legendary Soho location—where the Rolling Stones recorded, the Sex Pistols made their mark, and David Bowie conjured his most iconic works. The rooms here are unlike any others in London, designed by the creative minds at Taylor Howes. Expect to be captivated by eclectic furniture pieces—graffitied beds, blood-red bathtubs, and exquisitely detailed fixtures, including skull-adorned headboards and snake-carved fireplaces.
Among these remarkable accommodations, the All The Sinners apartment brilliantly encapsulates the spirit of The Rolling Stones’ “Sympathy for the Devil.” Dimly lit and enveloped in shades of black and red, this elegant boudoir features a grand ‘maxibar’ filled with premium liquors alongside a sumptuous bathtub. The wardrobe, whimsically styled as a Catholic confessional, offers ample space for your belongings rather than any ecclesiastical secrets.
Your arrival at Chateau Denmark promises to be unlike any other London hotel experience. While there may be a reception area, our welcome was delivered by our BTLR (Butler for Living the Rock-n-Roll lifestyle), Freddie—an unforgettable figure in a striking purple tailcoat. Throughout your stay, a BTLR is at your service, ready to cater to your every whim, from crafting cocktails in your room to popping out for those essential morning-after snacks.
The bathtub in All The Sinners apartment
DINE
As we delve into the ‘morning after,’ it’s only fitting to reflect on the night’s escapades. In the vibrant tapestry of Soho, it would be remiss not to explore the neighborhood’s nightlife. However, the option to bring the party home is equally tempting. In your apartment, enjoy a bar stocked for sumptuous revelry, complemented by a television brimming with exhilarating punk party playlists. Invite guests up to your room and embrace the lively essence of Soho, where the streets teem with life until dawn. While the hotel’s underground bar and music venue await their grand opening, the Chinese-inspired Tattu restaurant has already begun serving guests.
EAT
Alongside Tattu, the culinary options around Chateau Denmark are virtually limitless. With an array of enticing dining spots at your doorstep and room service ready to deliver if you prefer to lounge, you’ll never go hungry. Your in-room maxibar is stocked with premium snacks to complement its impressive assortment of over sixty bottles of liquor and wines—though you may not want to drink the bar dry, as the prices reflect the luxurious room rates. But when it comes to a well-crafted Soho cocktail, the value of a superb drink is priceless, and the service at Chateau Denmark truly shines.
THE FINAL WORD
With countless hotel rooms throughout London, selecting the perfect one hinges on your expectations for your stay. Seeking serenity in a spa? A central location for sightseeing? A luxurious West London retreat? An edgy East London hangout? If a peaceful night’s sleep is what you desire, Chateau Denmark may not be your ideal destination. However, these rooms are meticulously designed for a rock ‘n’ roll lifestyle—celebrating music and its storied history. If you’ve ever imagined throwing a hotel party worthy of the Rolling Stones or reveling in the aftermath of a Sex Pistols show, check into Chateau Denmark and live out your rock star fantasies. Just remember to book yourself a recovery hotel for the day after.
BOOK
Session Room rates start from £510 | Apartment rates start from £660 | Long stay rates are available on request chateaudenmark.com
Enjoyed our Chateau Denmark review? Read our story about the opening
